City experts have warned that Britain’s supermarkets could face a government inquiry for raising food prices above the rate of inflation. The inflation in food prices has helped raise the inflation level to twice the Read More...

Social websites such as Facebook and MySpace have attracted thousands of advertisers trying to link in with the huge numbers of visitors who communicate on the sites. The vast numbers of visitors are potential consumers Read More...

Seeing your favourite TV characters enjoying a packet of Walkers Crisps or drinking a diet Coke rather than the ubiquitous ‘fizzy pop’ will soon be part of regular marketing campaigns. The UK ban on Product Read More...

Supermarket advertising has never been more competitive. Tesco and Asda are concentrating on price with both stores offering to pay back the difference plus 10% on a range of day to day products. Now Aldi Read More...

A new trend in on line advertising in FMCG has seen an increase in spending in this innovative advertising platform. The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reported that FMCG brands now make up Read More...

The Fast Moving Consumer Goods industry is made up of a huge variety of goods that consumers purchase on a regular basis. The items are usually low cost with small profit margins so the manufacturer Read More...