The client came to us because they wanted to test their newly re-branded designs against their competition. We worked from their 2D flat artwork options and turned these into 3D virtual products that the user was able to ‘select’ from the LivePlano virtual instore shelf.
The online survey panel was asked to select from the products available in the market, and their choices were then analysed.
This gave the client a genuine insight into comparative user preferences for the rebranded design options. This allowed the company to select the best option, and make necessary adjustments, prior to a successful launch.
