A major soft drinks manufacturer required feedback on six new bottle designs. At the stage that we were briefed, the bottle designs were just conceptual and thus the 2D sketches we received were limited.
Our experts turned these six basic concepts into a realistic 3D form. We used our interactive technology to create the products and convert them into online interactive models.
A web panel of over 2000 was asked to examine these products and provide feedback: this occurred without any technical problems arising. The research allowed the client to develop the most popular design, and reach the market faster and at less cost than by traditional means.
