A designer was creating new packaging for a major tobacco company.  Our brief was to create animated visuals for their newly-designed cigarette packs. We were aware that these were NPD concepts and as such were subject to constant change. We were also asked to work (and did so) within extremely tight deadlines.

Packaging design is a big focus area for tobacco manufacturers and it was important to the client that we were able to bring the concepts to life by providing animation that illustrated the packs’ key features, and their ‘look and feel’